Custom Preference Center | Le Creuset
Project Information
Work completed in association with Listrak as a Creative Project Manager. My involvement included:
- Project Management
- Creative Direction
- Strategy
- Copy
Case Study
Le Creuset’s Challenges
Le Creuset felt there was a strong disconnect between the quality of their products and the design and functionality of its eCommerce site. The marketing team desired a balance between world-class content and compelling visual presentation with seamless transactional performance.
Additionally, Le Creuset wanted to:
- Provide customers with an online shopping experience as high quality as their products
- Grow a loyal customer base
- Communicate with customers more effectively online and in email
The Listrak Solution
Listrak recommended a suite of personalized, customer centric solutions that increases loyalty and ROI while driving customers back to the website. As an email provider, they were able to provide a more robust email marketing platform, and a support and professional service model that aligns with the growth needs of Le Creuset.
Solutions
- Shopping Cart Abandonment
- Pop-Up
- Welcome Series
- Preference Center
- Advanced Retail Segmentation
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